Sell yourself and become a top DJ

Sell yourself and become a top DJ

The best way to sell yourself is to give your client the performance they deserve! Give 100% to each party and then make sure everyone knows who you are! Do it with style. Display your business cards, introduce yourself as you visit the different tables, or leave cards at the bar. Develop a positive attitude and combine it with the discipline and skill, and you can be on your way to getting more referrals than you can handle. Incorporate the following ideas into your thinking!

• Care - genuinely care about the needs of your client. Remember that their party is a special occasion to them and listen to their comments and suggestions. Be creative in combining their needs with what your experience tells you will work.

• Work - at a party with 200 guests, you will have the opportunity to impress all of them with your style and personality. The more parties you perform, the greater number of people see you. Keep in mind that each person will have at least five reasons to have a party in the next year. Numbers count in the referral game. Most great DJs can do 75 to 100 parties per year easily.

• Look - keep your eyes open for potential repeat clients. When you are available and flexible with your schedule to handle the needs of these special accounts, you'll see a marked increase in the number of bookings you get.

• Cell - the idea is so important to your success but is often forgotten. The most effective way to Market yourself is through your performance. Think of each job as live infomercial. Set the stage before the show by calling your client early and making sure you treat each performance as the once-in-a-lifetime event it is to your client. Remember to take advantage of every opportunity to mention your name and your company throughout the party. Plan your sales strategy and packet with your equipment to take to every party. Have confidence in your abilities and sales will become second nature to you.