The moment when your show actually begins

The moment when your show actually begins

If your answer is “When you call your client”, you are correct.

That’s right! Your show does begin right at that moment. Think about the beginning of each of your shows. You arrive early, you introduce yourself and your company, you break the ice and motivate the audience toward a lively and fun party. So aren't you really doing the same thing when you call your client? The answer is… you should be, and you can be!

Here’s How: When you call each client, get to know them a little and tell them something about yourself. Find out what they want and what they expect. If you know ahead of time what they expect of you, you can get a head start on exceeding their expectations and it will be much easier to achieve.

Don’t be afraid to make suggestions. After all, YOU are the expert. But be cautious and remember it is THEIR party, not yours. In other words, “let a little air out of the ego bag” and you’ll be OK. Listen to your client ideas and suggest improvements to make them better. Then, do all you can to fulfill their wishes.

Finally, give them a telephone number where they can reach you directly. You want them to call YOU, their personal DJ, not someone from the office who is not familiar with you and your style. Your early client contact deserves the same intense dedication as you put into your shows.